What is SEO Writing?
As a freelance writer, you can make money from SEO writing by first knowing and understanding what SEO writing is.
Before anything else, you must know what SEO is. SEO is an acronym for the term “search engine optimization”. As the term suggests, it makes use of techniques wherein you do specific things to your website in order to drive more traffic to it. Doing so will result in an increase in online sales as a result of the increase in traffic itself.
Although there are many techniques that you can employ, we will only be discussing those that apply to freelance writers. SEO in the writing aspect means writing text in a specific way that will help web surfers land on a particular site; for example, yours or your clients’.
Tips for SEO Writing
SEO writing generally revolves around one thing, keywords. Keywords are the exact words and phrases that internet users and web surfers type in the search engines when they try to search for things on the Internet.
To illustrate, let us take a user who is interested in starting a foreclosure clean-up business. It is highly likely that the user will go to a search engine to look for more information about foreclosure clean-up by going to his or her favorite search engine and typing applicable words. These may be any relevant words and phrases such as “foreclosure cleaning business” or “foreclosure cleaning” or “foreclosure clean up”. These words and phrases are called keywords and keyword phrases respectively.
When the user types these words in the search engine and hits “enter”, he or she will be presented with a bunch of sites as results and start to look at these sites to get at the information needed. The sites which pop up in the results page, especially the first ones, are the most relevant sites to the keyword phrase that the user typed in. Several companies pay a lot of money in order to be among the first two or three pages in the search engine results pages.
SEO writing helps make this possible. Having relevant text in articles and in the website copy will help it rank higher on the search engine results. This is where a lot of SEO writers make money.
Usually, SEO writers are given a set of keyword phrases and are tasked to use them as many times possible in their articles. They are also usually given a target word count to hit, which is commonly 300 to 500 words.
SEO copywriting is in-demand and the skills that SEO writers have are becoming more and more popular to larger companies.
If you are interested in earning or maximizing your income as a freelance writer on the internet, SEO copywriting is one of the best ways that you can go.